About

I'm Paul Sonderegger. I help executives create new value with AI and proprietary data. My approach draws on experience at:

Oracle. I counseled executives of G2000 firms, including insurers, manufacturers, investment banks, and retailers, on how to increase their return on data capital. I educated thousands of managers in North America, Europe, and Asia on data strategy. I helped to productize AI that provided early warning of emerging problems in complex machines. And I conducted primary research into new kinds of data modeling.

Endeca. We invented faceted browsing for both ecommerce and BI. I was Chief Strategist and helped to grow the firm from $5M to $150M in annual revenue, culminating in a $1.1B acquisition by Oracle.

Forrester Research. Taught brand managers research-backed UI heuristics so they could build better websites.

My main expertise is making the complex simple. If you want to-the-point advice on your AI data strategy, let's talk